project highlights
PROJECT NO. 1
Breakthrough Swim Jewelry for Chubbies
Collaborated with an emerging swimwear brand to design a line of small, customizable bathing suit charms that set their products apart in a competitive market. Leveraged extensive jewelry expertise to create waterproof, affordable, and beautifully crafted designs using innovative clasps, enamel work, and stones. These charms seamlessly combined style and practicality, aligning with the ubiquitous custom trends and elevating the swimwear experience. A fun and functional addition that’s easy to merchandise and perfect for enhancing brand identity.
PROJECT NO. 2
Holiday Point of Sale Impulse Gifting for Kohls
Spearheaded the launch of a white label fashion jewelry brand tailored for impulse holiday purchases. Designed eye-catching, low-cost packaging that was both giftable and visually appealing, ensuring the product stood out on retail shelves. This project merged affordability with desirability, creating a seamless solution for last-minute shoppers while driving seasonal sales.
PROJECT NO. 3
Kids’ Launch for Baublebar
Led the creation of a kids’ jewelry line within a renowned adult brand, balancing the playful and colorful identity with cost-effective designs to appeal to younger audiences and gifting markets. Overcame complex legal requirements unique to children’s products, leveraging my expertise to ensure compliance and streamline the process. A vibrant, budget-friendly collection that expanded the brand’s reach while maintaining its core charm.
PROJECT NO. 4
Overseas Capability & Category Expansion for Loren Hope
Orchestrated a comprehensive transformation for a domestic jewelry brand, enabling them to shift production overseas to unlock advanced capabilities and regain market competitiveness. Expanded their product offerings by introducing a robust new supply chain and providing in-depth education on materials and design possibilities. This overhaul empowered the brand to innovate, reduce costs, and thrive in a competitive market landscape.
PROJECT NO. 5
Custom Jewelry Division Design & Launch for Baublebar
Led the design and development of a groundbreaking three-year project to introduce custom jewelry and accessories into a brand’s portfolio. Partnered with suppliers to innovate machinery for cost reduction and identified manufacturers with unique market capabilities. This strategic expansion revolutionized the brand’s direction, accounting for the largest revenue department in the brand portfolio.