DISCOVER EXPERIENCE
Let’s build an unforgettable brand together
With a passion for innovation and a deep understanding of design and strategy, I specialize in creating products that elevate brands and captivate new audiences. Together, we can push boundaries, craft memorable designs, and turn big ideas into lasting success. Let’s create something extraordinary.
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Brand Growth
Creative Leadership
Material Expertise
Work Experience
2023 - Present
Senior Vice President of Product
IBB USA
- Spearheaded the launch of a new fashion jewelry division, generating $3M in incremental top-line revenue in its first year, projecting to generate $10M in its second year.
- Built a high-performing team of five, fostering innovation and excellence.
- Conceptualized design direction, collaborated with clients (e.g., Macy’s, Kohl’s, Walmart), and ensured alignment with financial and market goals.
2016 - 2023
Vice President, Product Development
Baublebar
- Directed end-to-end product development, achieving $4M in profit increases within six months.
- Launched a demi-fine division, a kids’ division, and managed product development for licensed goods with Disney, NFL, NBA, MLB, etc.
- Built and led a team of eight while streamlining processes, boosting productivity, and enabling a 15% increase in sales of existing items.
- Created and patented innovative designs, including custom Christmas ornaments, and introduced four new product categories.
- Designed and implemented a product lifecycle management program, saving four headcount and improving sales efficiency.
2014 - 2016
Founder
Earnest Home Co.
- Launched a profitable modern e-commerce brand specializing in home goods, furniture, and decor.
- Partnered with artisans in China, India, Tunisia, Turkey, and Africa to develop a minimalist product line.
- Achieved profitability in the brand’s second year and earned multiple awards at the first wholesale market.
2005 - 2014
Merchandising & PD
Abercrombie & Fitch
- Managed product development for 22+ categories, including jewelry, handbags, and tech accessories.
- Launched five new product categories, driving a 40% revenue growth in accessories.
- Executed supplier allocation, sample development, and cost engineering for footwear and accessories.
- Developed innovative materials, including industry-first rubberized compounds for footwear.
Skills & Expertise
Creative Direction
Defined and executed creative strategies for Baublebar’s product expansion lines, enhancing brand storytelling and raising ACV.
Developed product narratives that resonated emotionally with target audiences, driving customer engagement and expanding appeal.
Leadership
Cross-functional collaboration
Built and led the fashion jewelry team at IBB USA, fostering innovation and excellence.
Mentored cross-functional teams to align design, marketing, and manufacturing strategies for cohesive product launches
Brand Growth
Grew BaubleBar’s market share by leading product development for licensed goods with Disney, NFL, and NBA.
Expanded Earnest Home Co. into wholesale markets, achieving profitability in the second year and earning awards.
Broke Abercrombie & Fitch’s accessories division into new categories, driving a 40% revenue increase.
Product Innovation
Developed custom product categories, including patented designs, for market-leading brands like BaubleBar.
Engineered hundreds of never-seen-before ideas using copyright protected technology.
Material Expertise
Introduced new manufacturing techniques, like rubberized compounds for footwear at Abercrombie & Fitch.
Leveraged deep knowledge of materials and supply chains to design unique and profitable jewelry collections.
Technical Skills
Microsoft Suite
Adobe Suite
Shopify, Woocommerce