Meet Erin
Innovative Product Design
& Creative Strategy
My approach to product design merges creativity with strategy, crafting pieces that transcend trends and tell compelling brand stories. With a deep understanding of design manufacturing best practices and market share, I create designs that resonate emotionally while driving measurable business growth. Over the course of my career, I’ve helped brands break out of established molds, expanding their market reach through innovative product concepts that attract new audiences.
Pushing boundaries with designs that captivate and expand audiences
I thrive on exploring uncharted creative territories, blending artistry with strategic thinking to deliver products that stand out and connect with new customers. By identifying emerging trends and infusing them with a brand’s unique essence, I craft designs that break through traditional barriers and spark curiosity. My work goes beyond aesthetics—I aim to create experiences that captivate, invite discovery, and resonate deeply with evolving audiences. Whether developing fresh product categories, introducing innovative materials, or collaborating on licensed collections, I consistently push the boundaries of design to redefine what’s possible for brands looking to expand their reach.
WHAT I BRING
From brand strategy and design to development and overseas manufacturing, I provide a comprehensive suite of capabilities that are tailored to the unique needs of aspirational brands.
shaping iconic brands
Where Creativity Meets Strategy
Blending imaginative design with thoughtful strategy, I craft products that are as impactful as they are inspired. By aligning creative vision with business goals, I deliver innovative solutions that resonate with audiences, expand market reach, and drive measurable success for brands seeking to stand out and grow.